The Role of ICT in Business Communication

1. Information and Communication Technology (ICT) provides business communications avenues crucial to remaining competitive in local and global economies. According to the U.S. Census ICT survey, American businesses spent $296.3 billion on ICT equipment in 2008.

   Components

   • ICT includes e-mail, telecommunications and the Internet, and involves the use of computers, telephones, fax machines and copiers, and a variety of mobile communication devices. The term also refers to electronic documents and other content, as well as video communication, software and external drives.

   Significance

   • To compete in the global marketplace, companies use websites to provide ordering information and product lists online, allowing monetary exchange with customers. Websites also allow companies to receive valuable feedback on customer needs and ideas for improvement. Through e-mail, faxes, and telecommunications devices, businesses generate greater accessibility through almost instantaneous communications.

   Considerations

   • To maximize the benefits of ICT in business communications, businesses should incorporate proper infrastructure and employee training to produce proficient workers capable of monitoring and interpreting feedback and understanding the use of e-commerce and software.

     
     

The Benefits of Using ICTs in Business & Finance

Information and communication technologies, also known as ICT, include the Internet, phones, cable services, computers, and other hardware and digital technologies that facilitate the transfer of information from one interface to another. ICT is useful in business and finance because it increases the overall amount of information in the marketplace, which helps people make more informed, rational decisions. In other words, the presence of ICT offers multiple avenues for researching information and checking the quality of information before making decisions.

More Information

1. • ICT offers more information in the marketplace. General search engines like Google and Yahoo! help organize the information collected about business and finance on the Internet, essentially providing people in business and finance with access to a slew of information. Moreover, those search engines in particular, along with NASDAQ.com and a bevy of other sites, are immediately updated with the latest business and financial information, meaning that ICT increases the quantity and quality of information available at any particular moment in time.

   Better Information

   • ICT allows people to connect with each other and multiple third-party sources to verify information before acting on it. For example, email services, text messaging and direct phone calls allow people to reach one another directly and immediately to verify information, resulting in a higher quality of information overall. Moreover, regarding business and financial news in particular, there's constant competition to provide quality information through ICT (e.g., consider how "The Wall Street Journal," Bloomberg.com, "The Economist," "The New York Times," "The Financial Times," and CBS and Fox News are all competing to be the main providers of business and finance information to the public).

   Better Organization

   • ICT also creates a more organized business. Computers and software suites like Microsoft Office especially help to create order in the workplace. Programs like Microsoft Excel organize data, while Microsoft Outlook or even Google help to keep peoples' engagements and schedules manageable.

     Moreover, mobile devices like the iPhone and BlackBerry help people in business organize their time to the last minute (consider how easy ICT makes it to push a meeting back five or 10 minutes). In general, by enabling people to organize their time better, ICT creates a better-organized world for business and finance to operate in. Since time in business and finance frequently translates literally into money, this is a major benefit.

WHY YOU NEED A PROFESSIONAL EMAIL ADDRESS

Email Address - Is your email address losing you business?
Do you have a professional Email Address? 
Your email address could be turning away new business. We advise that all companies should adopt ‘professional sounding' email addresses. Your email address says a lot about your business. It is very easy to arrange a free or cheap email address these days such as, Google, Yahoo, AOL and HotMail... to name just a few of the service providers who will set up your free or cheap email address in minutes. However many such email addresses do not give a professional impression of your business nor are they always easy for your customers and potential customers to remember. 
 
Does your email address look professional? Is your web hosting company flexible? It is amazing to find that in this day and age, some companies have still not realised how important their email communications are. Your email address may actually be more important to your image than your logo, letterhead or business cards combined! An example of this would be a) sales@yorkshiredecorators.com or b) yorkshiredecorators@hotmail.com

Which email address would you choose a) or b)?
Recent surveys carried out have shown that for instance the first email address of a) sales@yorkshiredecorators.com will suggest a more professional and trustworthy organisation and will inspire persons to actually make contact and make purchases as opposed to the second email address of b) yorkshiredecorators@hotmail.com. 
Having an email address on your own domain not only looks more professional but is also a good advertisement for your company website as your domain name is attached to every email you send.

At one time just having an email address on a business card was impressive because not everyone had an email address let alone knew how to use it as a marketing tool. Gone are those days and to make a first impression you need to use a professional email address. Not only does a professional email address bring more promise and prestige to your company but it is an inexpensive form of marketing. You are able to market your business to many potential clients while at the same time keeping customers informed and up to date through your email correspondence.
  
  Email is an extension of a company’s online presence, so it is unsurprising to find that consumers expect a professional business website to be complemented by domain name specific email addresses.
   
Your email address includes part of your domain name, hence if you register "www.yourcompany.com" you can have email addresses in the form "sales@yourcompany.com" or "info@yourcompany.com"!

A professional e-mail address is defined as one that, represents and reflects the professional interests of the user or owner of the e-mail address itself. A professional e-mail address forms a part of how individuals or organisations actively market their products, services, skills, or professional objectives. A professional e-mail address can also communicate useful, and meaningful information about the owner or user of the email address.

Do you have an email address branded with your business name? Or do you advertise your ISP's services instead? Register your own domain name (yourbusiness.com) and get an email address (you@yourbusiness.com) which better promotes your own business, and provides a more professional image to your clients. Register your domain name with PK IT Consultants Ltd and let us organise a professional email address for you. Our Email service is a professional email service allowing businesses to use a domain name (eg yourbusiness.com) to create an unlimited amount of email accounts such as you@yourbusiness.com or sales@yourbusiness.com. Make the switch now to PK IT Consultants Ltd.

Project a professional image with our reliable email services. Let us help you to choose a professional domain name and set up a professional email address